Our Approach to Clinic Marketing
What working with us looks like for a clinic — how we connect service pages, search campaigns, and enquiry follow-up into one measurable patient journey.
This page describes our proposed approach and reporting framework for clinics — it is not a specific client's completed results. Where reporting screenshots are shown below, we've labeled exactly what they are and aren't.
Clinic Growth Approach
Help prospective patients find your clinic
A proposed approach for clinics that want to connect local demand with clear, useful information about their services.
Make services easy to find
Organize the website around clinic services, location, and consultation options. Explain what a prospective patient can expect.
Explain the consultation
Build a proposed campaign plan around relevant service searches and the area the clinic serves.
Create a clear enquiry path
Make calls and enquiry forms easy to access. Keep the journey from advert to service page consistent.
Primary measures: Relevant enquiries, cost per enquiry, and booked consultations.
Connect marketing with the reception team
A proposed patient enquiry journey that connects campaign activity with timely clinic follow-up.
Capture an enquiry
Explain how the clinic will respond and what information is needed to arrange a consultation.
Record the response
Agree who handles enquiries, how follow-up is recorded, and how booking outcomes are shared with the marketing team.
Confirm the booking
Use clinic introductions, service explainers, and consultation information as starting points for campaign concepts.
Primary measures: Enquiry-to-booking rate, response time, and cost per booked consultation.
Separate ad activity from clinic outcomes
A proposed reporting structure to show which activities generate enquiries and which enquiries become appointments.
Ad engagement
Track spend, clicks, and configured conversions. A platform conversion should not automatically be described as a new patient.
Qualified enquiries
Record enquiries, bookings, and attendance separately so the clinic can understand the next stage of the journey.
Attended consultations
Use the agreed measures to review service demand, enquiry quality, and the booking experience.
Primary measures: Booking rate, attendance rate, and cost per attended consultation.
What Reporting Looks Like
Examples of the dashboards and reporting views we work with day to day. Labeled honestly below — these are not attributed to a specific clinic client.
Build Your Next Marketing Plan
Connect your clinic website, service information, and enquiry process around the patients you want to reach.
Clinic strategy
Service priorities, local audience definition, and clinic messaging.
Website & content
Service pages, search visibility, and consultation information.
Acquisition & engagement
Campaign planning, enquiry journeys, and booking measurement.
Start a Conversation With MacnSales
Share your clinic's services, location, and consultation goals to shape the next discussion.